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Berdasarkan survei Impact.com dan Cube Asia terhadap 400 responden di Indonesia mengungkapkan bahwa 87 persen dari mereka mengambil keputusan membeli barang berdasarkan rekomendasi influencer dan selebriti ternama. Produk fashion dan sepatu mendominasi dengan 67 persen tingkat pembelian, diikuti produk kecantikan 61 persen, dan produk elektronik 40 persen.
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.jpeg&w=100&h=88 "Strategi Mengelola “Big Data”")
